TOURISM 4.0 | Creative Laboratories for the collaborative creation of new composite tourism products start next week
Idealize, define and build in a collaborative way a new tourism offer composed (multi-operator) for Alto Tâmega and Barroso, involving operators and tourism partners of the region, is the main goal of Creative Laboratories that the project Turismo Alto Tâmega 4.0 will promote from November 7th (Monday), in a joint initiative of CIMAT, AquaValor and AE Corgo.
After the intense work done in June and July with the Business Training Cycle, which included a set of training actions (presential and online) oriented to those who are the New Challenges of Tourism, the Alto Tâmega Tourism 4.0 project, now proposes to the tourism sector of the region, to join in the Creative Labs to collaboratively devise, define and build creatively and innovatively, a new tourism offer composed (multi-operator) to Alto Tâmega and Barroso.
It is already next Monday, November 7th, that the first of a set of four Webinars and 12 Creative Laboratories will be launched. The objective is to involve the territory’s development agents and the public and private tourism sector, in the process of conceiving, creating and applying new programming and structuring models for tourism products, with differentiated characteristics that are innovative, interactive and attractive to the national and international market.
The methodology of implementation of Creative Labs is based on 2 models of intervention, with moments of online work and presential work sessions (calendar below), along which will be worked in a transversal way, the tourism products identified in the Strategic Plan of Alto Tâmega Tourism: Heritage and Art, Mountains and Rivers, Villages and Traditions, Landscape Roads, Spa and SPA, Sports and Adventure and Gastronomy, Water and Wines.
| November 7 | 10.00am – 11.30am
Digital |
New trends for the tourism business – co-creation processes of tourism products |
| November 9th | 10.00am – 11.30am
Digital |
Strategies, problems and practices of tourism communication and promotion |
| November 14th | Boticas
November 15 | Chaves November 16th | Montalegre November 21st | Ribeira de Pena November 22 | Valpaços November 23rd | Vila Pouca de Aguiar |
1st Cycle
Analysis of potentialities in a process of direct and accompanied observation in the field, which allows the highlighting in-loco, the potential for development and/or qualification of existing or proposed products |
| November 28th | Boticas
November 29th | Chaves November 30 | Montalegre December 5th | Ribeira de Pena 06 December | Valpaços 07 December | Vila Pouca de Aguiar |
2nd Cycle
Sessions for the creative structuring of new tourism products, which enables the concretization of the structured proposals, with operationalization indicators for the conceived products. |
| December 12 | 10.00am – 11.30am
Digital |
Cooperation, territorial cohesion and tourism business |
| December 14 | 10.00am – 11.30am
Digital |
OPERATIONAL TOURIST DEVELOPMENT PLAN FOR HIGH TÂMEGA and BARROSO |
OPERATIONAL PLAN OF TOURIST DEVELOPMENT FOR HIGH TÂMEGA and BARROSO
The implementation of this work will be the responsibility of the company Upstream Portugal, which in addition to providing specialized services for the Creation, Structuring and Implementation of Tourism Products and Resources, Territorial Marketing and Tourism Communication, also develops activity as a Tour Operator under the brand TRY PORTUGAL.
Next week marks the beginning of this intense work cycle, with two digital Webinars, which will take place on the 7th (Monday) and 9th (Wednesday), laying the methodological and theoretical foundations for the presential actions in the six municipalities of Alto Tâmega and Barroso.
Link for registration in next week’s Webinars:
https://forms.gle/CwyChv6G3FwYCiQZ9
Participation in all events is free of charge but subject to a COMPULSORY REGISTRATION.
Co-financed by:
