TOURISM 4.0 | Tour Operators of the Region were trained in the scope of Digital Skills
Ribeira de Pena hosted the closing session of the training actions for the digital skills of tour operators of Alto Tâmega in Barroso, which took place on March 22nd (Wednesday), at Casa da Cultura – Museu da Escola, dedicated to “Good Practices for the management of social networks and digital channels”.
Besides this, the week also included another session that took place on March 21st, at Casa do Vinho – Valpaços under the theme “Websites and tourism evaluation tools – Impact and management”.
These sessions arose under the project “Alto Tâmega Turismo 4.0” and aimed to empower tour operators in the region in order to transmit them the necessary knowledge to incorporate the new tools, technologies and digital platforms in its operation, in its marketing initiatives, sale of its services and monitoring of its customers.
Co-financed by:
